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The domain alliance-assist.estasporviajar.com has the following on the web site, "Prefiere enviar un mensaje? Cotice ahora su Asistencia en Viaje." I observed that the website also said " Porque elegir Alliance Assist? Cotice todas las coberturas en 1 solo lugar y al mejor precio garantizado! Reciba el Voucher de su cobertura automaticamente para realizar su viaje." They also stated " Realice el pago en plataformas 100 seguras como PayPal y DineroMail. Y vea como comprar su cobertura en solo 3 pasos. Asistencia al Viajero Alliance Assist. Seguro de Viaje Alliance Assist." The meta header had alliance assist as the first keyword. This keyword was followed by assist aliance, alianza assist, and asistencia al viajero which isn't as important as alliance assist. The other words the site used was asistencia en viaje. seguros de viaje is also included but will not be viewed by web crawlers.